Personalize your fishing gear

Welcome to our angler's haven!

Whether you're treating yourself or searching for the perfect gift, our range of personalized fishing gear adds a distinctive touch.

Specializing in premium-quality fishing equipment catering to all skill levels.

Elevate your fishing game with gear that's uniquely yours!

Great deals when you join the Jack Norton Newsletter.

Featured products

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Our selection of personalised fishing gear is sure to impress.

Fish Filleting & Kitchen Knives

Are you an avid fisherman looking for the perfect tool to help... 

Fish Filleting & Kitchen Knives

Fishing Pliers & Hook Removers

Australia's best fishing pliers, ring splitters, long reach, and the best-selling Black... 

Fishing Pliers & Hook Removers

Fish lip grippers

Are you an avid angler looking for the perfect tool to help you... 

Fish lip grippers

  • Free shipping

    Free shipping available on all orders over $110 AUD

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    Afterpay and Zip available at checkout.

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Let customers speak for us

from 963 reviews
Hairy worms

They are awesome for whitting and bream.

Robert Eddy
Easy Hook Hangers (5 Pack)
Ripper gripper

Just love this gripper it is so easy to use and looks great too, best gripper I have ever owned, now just need a monster fish to fully check out its weighing capability.

Linda Beamish
Fish Lip Gripper With Sheath & Lanyard

Fish Filleting Knife 350mm

Neil Murrells
Fish Filleting Knife 350mm
In Safe Hands

Purchased the Filleting Gloves as a Christmas present. There hasn't been the opportunity to use the gloves yet but I'm sure as they look and feel strong, I am confident that all 10 fingers will be in tact when they are used when filleting the catch of the day..

Kerrie C
Filleting Gloves
Knife set

Great service and excellent quality thanks

Julie Sherriff
Jack Norton Fishing Knife Set
Great product

Hat is awesome, great Christmas predent

Chantelle Cocks
Camouflage Sun Smart Fishing Hat
Great Service

Was an easy and efficient purchase. Sent out quickly for a last minute Christmas purchase. thanks

Kareen Berry
Fishing Knot Puller
Gone fishing

Bought this for my both of my sons as gifts. They love it !!

Alina Spiteri
Fish Lip Gripper With Sheath & Lanyard

177 Piece Fishing Tackle Set

Esther Croydon
177 Piece Fishing Tackle Set
Plastic squid

My hubby loved it but doubted he would catch a Murray cod with it, I'm yet to convince him otherwise 😊😁

Fiona Clifford
Soft Plastic Squid

Hi yes I question l received the goods all good but no information about sharpening and care of the stones and the other odds and ends
Cheers

Roy Barsby
Knife Sharpening Stone
Xmas present

Awesome gear, present for my son. Upgrade to our fishing. 👌

Shannon Ballard
Pre-Hooked Glow Shrimp Bait (3 Pack)
👍

👍

Dean Walsh
Rubber Handle Fishing Pliers
Filleting Knife

Great product and excellent customer service

Craig Tapfield
Fish Filleting Knife 350mm
Bloody Ripper Lipper Gripper!!!

Saw the JN promotion pop up iny feed and thought I need one of those( last one went swimming never to be seen again as it was a cheapy with no lanyard) Personalised with my name, I ordered the line cutters too.
Fantastic products, price,service and really fast post. Well done guys, one very happy fisho here😁

Chris Robertson
Fish Lip Gripper With Sheath & Lanyard