About Jack Norton

Jack Norton was born in 1940 in a small country town in Victoria, Australia—a bloke known for his craftsmanship, ingenuity, and quiet wisdom. Self-taught and endlessly curious, he spent his days in a humble workshop fixing anything he could get his hands on—washing machines, radios, lawn mowers, and bikes. But once the tools were down, the fishing rod came out.

Jack had a deep love for fishing and an even deeper respect for the quiet, meditative moments it gave him—what he called “the zone.” That state of complete calm where it’s just you, the water, and the anticipation of a bite. It was during these riverbank sessions that Jack began handcrafting his own wooden lures, adjusting weights, wrapping foil around them for flash, and testing his ideas in the wild. Some days, he'd say, "A bomb could go off, and I wouldn’t notice—I’m chasing the next big catch in my mind."

His creations caught more than just fish—they captured the hearts of fellow anglers. For over 40 years, Jack tinkered, tested, and talked fishing with anyone who would listen. But for him, it was never about flashy gear—it was about tools that worked and moments that mattered.

Today, Jack Norton Fishing continues his legacy by offering high-quality fishing gear that stands the test of time—but with a personal twist. Our specialty is laser engraving names and messages onto tools, turning practical gear into heartfelt gifts. Whether it’s a fish gripper with Dad’s name, a custom line cutter for a best mate, or a unique set of pliers for your fishing club president, every product is made to be used—and remembered.

Because every angler has a story.
And the best gear should be part of it.

Jack Norton Fishing
Make it unique—make it yours.
Australia’s original personalised fishing gear store—delivered straight to your door.